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Continue reading →: 5 of My Favourite Indian AdvertisementsIn Indian advertising, inspiration comes from an eclectic mix of mythology, folklore, contemporary issues, and global trends, Indian advertisements often transcend mere commercial messages, evolving into cultural artifacts that mirror societal aspirations and anxieties. One of my favourite books “Nawabs, Noodles, and Nudes: India through 50 Years of Advertising,” by…
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Continue reading →: Why Are Banks Building Newsrooms?They say it is better to “be of the news, than in the news”. By adopting this principle institutions shape their own narratives and avoid being overshadowed by negative headlines. In recent years, prominent financial institutions like J.P. Morgan, Bank of America, Morgan Stanley, and Mastercard have embraced a novel…
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Continue reading →: Brand Storytelling with Universal, Disney, and PixarIf you’re a Potterhead or simply a fan of immersive storytelling, a journey to Universal Studios’ Diagon Alley in Orlando is essential. As a proud Slytherin, captivated by characters like Voldemort and Bellatrix, I am enthralled by the meticulously crafted world of Harry Potter brought to life here. Universal Studios…
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Continue reading →: Why We Need Project Management ToolsSometimes I feel I need a second brain. I find tasks can either be super complex or super simple. Most often aligning with those tasks requires strategic coordination. In today’s corporate environment, I find integrating project management tools helps cultivate efficiency. These tools enhance task management, streamline project workflows, preserve…
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Continue reading →: 5 Branding Strategies of NFT MarketplacesFinding a Mona Lisa is rare, but what makes it iconic? Is it her enigmatic smile, the mystery of her identity, or Da Vinci’s hidden affection for her? People are drawn to art for myriad reasons, leading each of us to have our favorite pieces. For me, my favourite artwork…
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Continue reading →: 5 Innovative Plant Care AppsMy name, Pallavi, derived from Sanskrit meaning ‘new leaf’ or ‘budding shoot,’ might suggest a natural inclination towards nurturing plants. However, despite my best intentions, my efforts often end in disappointment—I confess to having no green thumb. Window sill plants under my care tend to meet untimely demises, whether from…
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Continue reading →: How Brands Become Synonymous with Their OfferingsThe impact of a brand becoming synonymous with its offerings is well illustrated by companies like Xerox, Google, and Facebook, whose names have become interchangeable with their respective functions. Now, Apple is positioning itself to claim a similar stake in the realm of artificial intelligence with its ambitious initiative: Apple…
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Continue reading →: 9 Common Myths About Content Creation for Gen ZMost companies today are eagerly seeking to connect with Gen Z, a captivating audience renowned for its digital prowess. It’s akin to navigating uncharted waters, where each wave presents unique challenges and opportunities. Yet, amidst the maze of myths and misconceptions, there exists a beacon of inspiration and guidance. Myth…
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Continue reading →: How Brands Are Elevating Cleaning Chores to Cherished RitualsCleaning – is such a mundane task that is often met with groans, sighs, and procrastination. Yet each and every one of us know at some point it has to get done. Various brands have looked into the experiential marketing of cleaning to allay our anxieties and make cleaning more…
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Continue reading →: Love in the Time of AI : The Future of Synthetic RelationshipsWe live in a world where if a child today was given a book, they might be more likely to click on a page rather than flip it. As we contemplate the next five years, the integration of artificial intelligence (AI) into our daily lives is becoming more pronounced. Recent…
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Continue reading →: How Japanese Design Principles Drive Corporate ExcellenceWhen one thinks of Japan, the image of serene, minimalistic design often comes to mind, evoking a sense of calm and order. Yet, Japanese design principles are more than mere aesthetics; they are deeply rooted in values that have evolved over centuries. My visit to Japan last summer mesmerised me…
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I’m Pallavi Das
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