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Continue reading →: How We Went From Horse Carriages to Self-Driving CarsFrom the clatter of horse hooves to the quiet hum of electric motors, transportation has undergone an extraordinary evolution. As a Bridgerton fan, I sometimes yearn for the elegance of horse-drawn carriages, yet I’m equally amazed by the leap to modern vehicles. Since Henry Ford introduced the Model T over…
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Continue reading →: Why We Love “Oddball” Digital PetsI’ve never managed to keep a windowsill plant alive. Not once. But then came Plantagotchi, a digital houseplant that wilts, pouts, and even cries when you forget to water it. Suddenly, I cared.It didn’t just sit there like another passive app or pixelated decoration. It nudged me, emotionally. And strangely,…
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Continue reading →: The Big Burger BoyWhat business are you really in? It’s a simple question, but one for me separates industry leaders from the rest. Years ago, when Ray Kroc, in the movie the Founder was asked this, he didn’t say he was in the “food business”—he said he was in the “real estate business.”…
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Continue reading →: Curating Every Day Joy with NotionInvited to be a guest speaker and host an event for Notion New York, titled “Curating Everyday Joy.” It was a privilege to be in conversation with Yina Huang whose insight and curiosity made for such a thoughtful fireside chat. Grateful to Josiah Forgath and Josh Stark, CTS-I for the…
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Continue reading →: Takeaway from Adobe Summit 2025Adobe Summit 2025 today was awesome. I live streamed it on LinkedIn.As a brand storyteller and AI experience enthusiast, I gained insights every leader and marketer should note. Here are my thoughts –1. AI Is now an orchestrator, not just an assistantAdobe’s Agent Orchestrator and Brand Concierge signal a shift…
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Continue reading →: Make Every Word CountThere are brands, and then there are iconic brands. Why do we remember their slogans? It’s all about word choice. Words that address human psyche and cut straight to the heart. In L’Oréal‘s “Because You’re Worth It” —The word “because” removes any lingering doubt and negotiation. Your value is beyond…
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Continue reading →: Why Ghiradelli Chocolate Has An Irresistible CharmGhirardelli is my favorite chocolate brand, hands down. Its decadent history and commitment to quality make it a master of brand storytelling. By weaving together from its historical narratives its exquisite packaging that evoke emotions, Ghirardelli creates lasting experiences that linger long after the last piece of chocolate goodness is…
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Continue reading →: How NVIDIA’s Office Design Fosters a Tranquil Work EnvironmentWalking into NVIDIA’s Santa Clara headquarters, I felt Leonardo da Vinci’s words come to life: “Simplicity is the ultimate sophistication.” Every corner of the space reflects a seamless blend of art and science, where minimalist design invites creativity and reflection. NVIDIA’s Endeavour and Voyager campuses feel more like a creative…
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Continue reading →: Bringing a British Beer Experience to India
Australia has Foster’s, America has Bud, and India has Bira. But for a truly British beer experience in India, it had to be Witlinger. Back in the day, my colleague Himangini Kumar and I took our collaboration to the next level, crafting copy and a strategy that mixed rhyme, humor,…
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Continue reading →: How H Mart Carved Its Niche: A Masterclass in the ‘Business of One’”Imagine stepping into a supermarket where the aisles don’t just hold products but tell a story—your story. Among the crowd of supermarkets like Whole Foods, Trader Joe’s, and Westside Market, HMart is a brand that stands out by doing more than just selling items off the shelf. In the book…
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Continue reading →: ‘The Technikars’: India’s First Technology FamilyIn 2015, while working on strategy for a digital marketing firm Foxymoron with Reliance Digital as a client, I embarked on a unique campaign journey. In India, technology decisions aren’t made individually they are deliberated, negotiated, resisted, and eventually embraced around the family table. To capture this truth, I came…
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Continue reading →: The Color RedYears ago, during an interview at a digital marketing agency in New Delhi, I encountered a thought-provoking question. The written test for a copywriter read: “Describe the color red to someone blind.” The question prompted a brief pause as I gathered my thoughts. Conveying a visual concept to someone without…
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