Australia has Foster’s, America has Bud, and India has Bira. But for a truly British beer experience in India, it had to be Witlinger.

Back in the day, my colleague Himangini Kumar and I took our collaboration to the next level, crafting copy and a strategy that mixed rhyme, humor, and cultural relevance. Drawing inspiration from British wit—think Mr. Bean and sharp sitcom comebacks—we infused Witlinger with a bold, quirky personality.
Through a playful rap, we captured the essence of British humor, making Witlinger not just a beer, but a toast to adventure, camaraderie, and cheeky fun!