If you haven’t yet experienced Grandma Droniak’s blend of sass and wisdom, you’ve been missing out. She’s become such a hit that she even graced a billboard in Times Square, adored by CeraVe cleansers and moisturizers!

@grandma_droniak

Grandma Droniak has carved out a unique niche with her sharp presence on social media, crafting content that resonates widely. In today’s dynamic content landscape, brands increasingly turn to the nostalgic and reassuring wisdom of grandparents. It’s no wonder—grandparents offer a deep well of practical life insights and familial warmth that cuts through the polished veneer of typical digital marketing.

Grandma Droniak’s appeal lies in her unfiltered charm and her ability to infuse everyday situations with lighthearted commentary, all co-created with her Gen Z grandson Kevin for TikTok. Their collaborative content is not only shareable but also perfect for going viral, much like Korean grandpa Lee Chan-jae’s captivating drawings.

Lee Chan-jae’s journey from a retired grandfather to an Instagram sensation illustrates the unexpected power of content marketing. Despite his initial unfamiliarity with social media, his daily ritual of drawing, suggested by his son Ji, blossomed into a global phenomenon through Instagram.

And if drawing isn’t your thing, perhaps you’d appreciate the effortlessly chic style of Milanese nonnas showcased on the Instagram account Sciuraglam. These Italian grandmothers are trendsetters in their own right, embracing their unique fashion sense with unabashed joy.

Similarly, the Genevan manufacturer of Patek Philippe watches has leveraged “granfluencers” to embody timeless wisdom in their brand ethos. Their approach emphasizes the enduring value of quality and the significance of investing in items meant to last for generations.

In the realm of natural history, David Attenborough stands out as a beacon of wisdom and storytelling. His virtual reality tours have transformed how audiences engage with museums, making educational experiences accessible globally.

Apfel, another influential “granfluencer,” challenges age-related stereotypes with her vibrant style and entrepreneurial spirit. She proves that age is no barrier to living life to the fullest and pursuing passions..

By weaving grandparent wisdom into your content strategy, you can create a narrative that deeply resonates with your audience, enhancing brand loyalty and positioning your product as a timeless investment. This approach is exemplified by campaigns like Campbell’s Soup’s “Wisest Kid” and Airbnb’s “Experiences,” which celebrate the comforting and cultural richness brought by older generations.

Today, Hansa Ma is not just an instructor but a revered figure within the global yoga community. Through her gentle yet firm guidance, she empowers her students to cultivate inner peace, enhance mindfulness, and achieve physical well-being.

Ultimately, whether it’s through wisdom, style, or innovation, granfluencers like Grandma Droniak, Lee Chan-jae, and others embody the timeless appeal that transcends generations in today’s digital age. Incorporating wisdom from older generations, like that of “granfluencers”, can enrich your content marketing strategy, fostering deeper audience connections and positioning your brand as valuable. Before seeking out high-budget celebrities, consider the hidden gems in your community—who knows an influencer might be in your midst.